Reasons to change your paper

Aesthetics

It’s a proven fact that a better paper can improve not only the look of your publication, but even readership, sales, and advertising. Just look at companies like Macy’s, Target, and Amazon. They could use the cheapest paper possible. They don’t. Why? Because heavier, brighter, more opaque paper makes the products they’re advertising look great! And when a product looks great the temptation to purchase it is greater. 

Consistency

Have you ever walked into a local bank and noticed that rack of 4 x 9 brochures? Chances are good that if you look close enough you’ll see a huge variation in the brochure papers. A lot of these companies have paid big bucks for an attractive, consistent design. Why not have use the same paper? In addition to having consistency across all of your marketing materials, using the same paper is also more economical. 

Environmental

This is one of our favorite reasons to change your paper. Not only is it the right thing to do, it also sends a powerful environmental message to your customers and prospects. Just look at all of the businesses that are going green. At Frank Parsons America, we were one of the first publication paper distributors to become FSC certified. We’ve helped dozens of companies seamless transition from traditional virgin-fiber papers to recycled or FSC managed forest alternatives. Call us an we’ll show you how simple the process can be.

Take the guesswork out of switching

We can even arrange FREE trial rolls to tail in on your normal print run, taking the guesswork out of making a change and providing you with actual printed samples of your publication on the trial paper to show the decision makers in your company. Call us today and we’ll guide you through the process.